SellsCall is led by four complementary operators - an entrepreneur who has built companies and large-scale sales operations, an engineering executive who has spent decades building complex technology platforms, an operations executive who has run large-scale, cross-functional execution, and a revenue leader who has trained and managed more than 1,500 sales professionals.
Netanel Mazor
Co-Founder & CEO
Serial entrepreneur and sales-operations expert who has founded ventures that were successfully acquired - and led sales organizations responsible for hundreds of millions of shekels in cumulative sales.
Netanel builds commercial machines - the companies, the systems and the sales organizations that turn an idea into revenue.
Sales at scale
Has established and led sales organizations responsible for hundreds of millions of shekels in cumulative sales.
Repeat founder
Has founded multiple startups and ventures that were successfully acquired.
Systems builder
Has initiated, built and managed technology systems and companies across several fields.
Commercial craft
Deep experience in entrepreneurship, business development, sales strategy and operational leadership - turning commercial ideas into working businesses.
At SellsCall
Leads the company's vision, business model, go-to-market strategy and growth.
Jacob Baytelman
Co-Founder & CTO
Global technology leader and software architect with decades of experience delivering complex platforms - from fintech and healthcare to communications and AI - including the original PoC and MVP of Lusha.
Jacob has spent his career turning hard technical problems into working platforms - as a hands-on architect, as an engineering executive, and as everything in between.
Lusha
Built Lusha's original proof-of-concept and MVP, and supported it from prototype through production deployment and knowledge transfer to Lusha's internal engineering team.
25+ platforms
Has delivered more than 25 technology products and platforms across fintech, healthcare, e-commerce, communications, AI/ML and international markets.
Engineering at scale
Has led large engineering organizations - including 70+ engineers across seven teams and workstreams - and previously managed an international organization of 50+ developers.
Deep systems
Has designed and delivered complex systems involving cloud infrastructure, CRM, payments, logistics, healthcare, blockchain, IoT, communications, data platforms and AI.
At SellsCall
Leads the platform's technology strategy, architecture and development.
Daniel Mizrahi
Co-Founder & COO
Operations executive with extensive experience managing complex business operations, supply chains and large-scale execution - spanning hundreds of suppliers and thousands of sales representatives across Israel and the United States.
Daniel leads the execution layer - the systems, processes and coordination that let a company grow efficiently without losing operational excellence.
Scale
Has overseen operations involving hundreds of suppliers, thousands of sales representatives and cross-functional teams across Israel and the United States.
Execution
Has led operational execution, systems integration, business processes and organizational scaling - ensuring companies can grow efficiently while maintaining operational excellence.
Company systems
Has been responsible for coordinating company-wide systems, implementing new platforms and executing the work plans that enable a company to grow and expand.
At SellsCall
Responsible for the platform's commercial operations, business systems, integrations and operational infrastructure - leading the execution layer that connects product, technology and business operations while driving the platform's continued growth and scalability.
Aviv Maharat
Co-Founder & CRO
Sales leader who began on the phones as an insurance sales representative, co-founded Visionet's call-center-driven sales organization, and has recruited, trained and managed more than 1,500 sales professionals.
Aviv came up through the trade itself - from insurance sales representative to building and leading sales organizations for companies at different stages of growth.
Visionet
Co-founded Visionet together with Netanel Mazor and Daniel Mizrahi - a call-center-driven sales organization that generated hundreds of thousands of shekels in daily sales and grew into a business with tens of millions of shekels in revenue.
1,500+ salespeople
Has recruited, trained and managed more than 1,500 sales professionals over the course of his career.
Sales organizations
Has built and led sales organizations for companies at different stages of growth, and developed scalable sales processes and performance frameworks.
From the floor up
Began as an insurance sales representative, developing hands-on expertise in direct sales, performance management and team leadership.
At SellsCall
Leads revenue strategy and sales operations, and serves as the primary mentor and professional leader of the platform's sales community - overseeing training, sales methodology, performance development and ongoing support for both sales representatives and business partners.
Technology, growth, revenue and execution - one founding team building SellsCall together.
