One has built sales floors. One has built platforms.

SellsCall is led by two complementary operators - an entrepreneur who has built companies and large-scale sales operations, and an engineering executive who has spent decades building complex technology platforms.

Netanel Mazor

Co-Founder & CEO

Serial entrepreneur and sales-operations expert who has founded ventures that were successfully acquired - and led sales organizations responsible for hundreds of millions of shekels in cumulative sales.

Netanel builds commercial machines - the companies, the systems and the sales organizations that turn an idea into revenue.

  • Sales at scale

    Has established and led sales organizations responsible for hundreds of millions of shekels in cumulative sales.

  • Repeat founder

    Has founded multiple startups and ventures that were successfully acquired.

  • Systems builder

    Has initiated, built and managed technology systems and companies across several fields.

  • Commercial craft

    Deep experience in entrepreneurship, business development, sales strategy and operational leadership - turning commercial ideas into working businesses.

At SellsCall

Leads the company's vision, business model, go-to-market strategy and growth.

Jacob Baytelman

Co-Founder & CTO

Global technology leader and software architect with decades of experience delivering complex platforms - from fintech and healthcare to communications and AI - including the original PoC and MVP of Lusha.

Jacob has spent his career turning hard technical problems into working platforms - as a hands-on architect, as an engineering executive, and as everything in between.

  • Lusha

    Built Lusha's original proof-of-concept and MVP, and supported it from prototype through production deployment and knowledge transfer to Lusha's internal engineering team.

  • 25+ platforms

    Has delivered more than 25 technology products and platforms across fintech, healthcare, e-commerce, communications, AI/ML and international markets.

  • Engineering at scale

    Has led large engineering organizations - including 70+ engineers across seven teams and workstreams - and previously managed an international organization of 50+ developers.

  • Deep systems

    Has designed and delivered complex systems involving cloud infrastructure, CRM, payments, logistics, healthcare, blockchain, IoT, communications, data platforms and AI.

At SellsCall

Leads the platform's technology strategy, architecture and development.

The commercial side and the technology side of the same company - building SellsCall together.